the case studies provided by Wieden&Kennedy London have always been my favourite source of inspiration. maybe it's that aspirational side of me, who wants so badly to be able to develop things here in a manner which is very similar to theirs and cannot, due to various...let's call them internal constraints :). however, i know that my day will come, and until then, here is the case study provided by W&K for Run London. Another thrilling planning sample.
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