12 Jan 2006

great social guerilla

via digital hive, who got it from AdverBlog, who got it from Houtlog, a great in-store guerilla promotion for Unicef developed in the Belgian fashion retailer C&A. The campaign was created by Publicis Belgium as a fundraising effort for the young victims of the recent terrible earthquake in Pakistan.
Clothes made out of Pakistani newspapers were hung around the store, transmitting the following message: "Is this the only thing homeless Pakistani children will wear this winter? Help them with a gift at the pay desk".

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