31 Jul 2006
28 Jul 2006
- “We live in a society and a culture and an economic model that tries to make everything look right. Look at computers. Why are they all putty-colored or off-fucking-white? You make something off-white or beige because you are afraid to use any other color - because you don't want to offend anybody. But by definition, when you make something no one hates, no one loves it. So I am interested in imperfections, quirkiness, insanity, unpredictability. That's what we really pay attention to anyway. We don't talk about planes flying; we talk about them crashing.”
- "There was a time not so long ago when egomaniacs made media to their own personal standards, and when you make something for yourself, it will always be far better and more honest than something you make to please the marketplace. With computers, individuals can be egomaniacs and make the media they think is good."
"Where are you looking for innovative media?
I don't know. Probably it's being hatched in some garage. It's always the freaks in garages who make things move forward. There's always a garage and antisocial behavior involved. I think without those two things there is no real cultural advancement.
There seem to be a lot of new-media garages. What's your take on them?
I think some of the most innovative Web sites have probably already come and gone. Meanwhile, I think there's tons of room left to experiment with traditional media."
- "I want to know if it's possible to make a movie that's just words, or if it's possible to make a movie on paper. And why can't television be 100 times faster? Or slower? And why are 90 percent of magazines structured the same way? And why do they all stop at borders?"
26 Jul 2006
25 Jul 2006
12 Jul 2006
Storytelling in a business context is not about telling stories just for the
sake of it. Rather, as rational and physical features are becoming easier to
imitate, authentic storytelling is becoming a growing source of competitive
power. All companies have authentic raw material: genuine, real-life episodes
that can be used in the continuous communication of messages and values that
appeal to key stakeholders. Little anecdotes, seemingly insignificant at first,
may very well be the stories that most effectively show why your company is
special -- whether it's the wacky yarn behind the product, a tale about the
company founder, achievements of outstanding employees or praise from thrilled
customers. As long as they are true, honest -- and, hopefully, unique -- you
will have a strategic tool for explaining how your company makes a
11 Jul 2006
But anyway. The interesting thing is that i've come across some very interesting connections to sports recently, which made me think a little. First of all, i listened to the first IQads podcast (ro), which brought together Adrian Botan, Creative Director McCann-Erickson and Bogdan Naumovici, Creative Director Leo Burnett. And Bogdan said something which i considered to be brilliantly "sad but true", namely that our advertising industry is the "industry of the exempted from sports, the losers of the class", which explains both the behavior, and the results of many people around. Then, Mihai Coliban's article (ro) expanded Bogdan's assertion, making some great points about these people, these "exempted from sports", who don't know anything about competition, about wanting to win, about respecting, but beating your opponent, about effort and what it actually takes to win and so on. All these great things that sports teach you, and without which you become "exempted from ambition".
On the other hand, Paul Colman gave a brilliant record of his marathon, which was also discussed by Russell. I had all these things in mind and i realised just how much i learnt from sports, both from playing individually, and in a team. Now i've never been a pro, but "serious playing" :) started when i was about 8 or 9 and my neighbours and i started to have badminton championships in front of our blocks of flats. Each day, a new championship. Sometimes we'd even collect points and establish a weekly or monthly top. Sometimes we'd organize some mixed championships, with badminton, voleyball and a sort of football. And this lasted until i was about 15. About 7 years of daily championships :), and i was the only girl in the group, and i felt like i needed to win and be better and better, especially since one of the guys was training intensely to become pro-tennis player (which he did, in the mean time). After all this, i've continued playing basketball in highschool, until i had some severe problems with my right hand and was forced to stop. Kids games maybe, but I learnt fair play and ambition and working harder and harder in order to win. I learnt to exploit my will, my willingness, my competitiveness, my instincts in order to win. I think i gained a winning mentality. Or at least i hope so. But no wonder the words of Vince Lombardi keep on coming into my mind again and again, and sometimes simply resonate daily:
- Winning isn't everything, it's the only thing.
- We would accomplish many more things if we did not think of them as impossible.
- If winning isn't everything, why do they keep score?
- Winners never quit and quitters never win.
- Once you learn to quit, it becomes a habit.
- The harder you work, the harder it is to surrender.
- Show me a good loser, and I'll show you a loser.
- Life's battles don't always go to the stronger or faster man. But sooner or later the man who wins, is the man who thinks he can.
- Practice does not make perfect. Only perfect practice makes perfect.
- The greatest accomplishment is not in never falling, but in rising again after you fall.
- Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.
- Dictionary is the only place that success comes before work. Hard work is the price we must pay for success. I think you can accomplish anything if you're willing to pay the price.
- A man can be as great as he wants to be. If you believe in yourself and have the courage, the determination, the dedication, the competitive drive and if you are willing to sacrifice the little things in life and pay the price for the things that are worthwhile, it can be done.
- But I firmly believe that any man's finest hour, his greatest fulfillment of all he holds dear, is the moment when he has worked his heart out in a good cause and lies exhausted on the field of battle - victorious.
I think the first one is too blurry for my tastes, the second one gives me the impression of bar-codes, the third one makes me think about Sherlock Holmes (especially since this morning i watched a Tweety&Granny episode with an extravagant millionaire who gathered the world's biggest detectives, and trapped them in a room, forcing them to try to solve a mysterious murder, which wasn't even a murder after all; anyway...) and the last one is very simple and reminds me of computers and stuff. However, I'm just not sure whether i should actually have a better-looking header in the first place.