advertising storytellers

i was going through this wonderful article on the status of advertising and advertising people once again, and i remembered the following piece.

The Storyteller's Creed

I believe that imagination is stronger than knowledge,

That myth is more potent than history,

That dreams are more powerful than facts,

That hope always triumphs over experience,

That laughter is the only cure for grief,

And I believe that love is stronger than death.

"Maybe it's not a very businesslike approach, but it's always what attracts me... I do believe that it is that energy, that wonderful energy of the ancient craft of storytelling that will ignite something in the listeners."(Ben Kingsley)