from the Battle of Big Thinking Blog :
- "insight – find the story that seems like common sense once you've told it"
- "Russell's point of different was focusing on presentation as performance. Maybe it's the discipline of continuous blogging that tunes the mind to such an acute awareness of the audience. It was this conscious effort to be an actor on a stage that gave his presentation such power and won over the crowd. It was more about how he behaved, rather that what he said and maybe this is the biggest lesson that brands have to learn."