17 Mar 2006

You lose 1/3 of your life sleeping. time to wake up


These ads were developed by Leo Burnett Lisbon for Heredia coffee. Their message -"You lose 1/3 of your life sleeping. time to wake up."- is transmitted by presenting people long lists of books they've likely never read, although they should have, or places they've likely never been to, although they should have. Which i liked. It reminded me of Jonathan Coe's "House of Sleep". With a special dedication to my sister. via adrants.

4 comments:

Anonymous said...

I like this kind of ads, that require a higher degree of attention. You need to create a seriously consistent proposition and story to push people to read this much text... I like it.

diana said...

yeah, and i also like them because they really manage to achieve a high degree of implication from the person reading it, they actually get you to think about yourself.

This is Dandu said...

Yep, this is great work! Indeed involving and really inspiring!
PS: I'm baaaaaack :)

diana said...

welcome back, cristina :), i missed your opinions!!