These ads were developed by Leo Burnett Lisbon for Heredia coffee. Their message -"You lose 1/3 of your life sleeping. time to wake up."- is transmitted by presenting people long lists of books they've likely never read, although they should have, or places they've likely never been to, although they should have. Which i liked. It reminded me of Jonathan Coe's "House of Sleep". With a special dedication to my sister. via adrants. 
4 comments:
I like this kind of ads, that require a higher degree of attention. You need to create a seriously consistent proposition and story to push people to read this much text... I like it.
yeah, and i also like them because they really manage to achieve a high degree of implication from the person reading it, they actually get you to think about yourself.
Yep, this is great work! Indeed involving and really inspiring!
PS: I'm baaaaaack :)
welcome back, cristina :), i missed your opinions!!
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