17 Mar 2006

You lose 1/3 of your life sleeping. time to wake up


These ads were developed by Leo Burnett Lisbon for Heredia coffee. Their message -"You lose 1/3 of your life sleeping. time to wake up."- is transmitted by presenting people long lists of books they've likely never read, although they should have, or places they've likely never been to, although they should have. Which i liked. It reminded me of Jonathan Coe's "House of Sleep". With a special dedication to my sister. via adrants.

4 comments:

Luca Vergano said...

I like this kind of ads, that require a higher degree of attention. You need to create a seriously consistent proposition and story to push people to read this much text... I like it.

diana said...

yeah, and i also like them because they really manage to achieve a high degree of implication from the person reading it, they actually get you to think about yourself.

cristina said...

Yep, this is great work! Indeed involving and really inspiring!
PS: I'm baaaaaack :)

diana said...

welcome back, cristina :), i missed your opinions!!