The 95 theses of The Cluetrain Manifesto should really be taken into consideration.
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3 comments:
who should take them into consideration? who should begin?
well, i was thinking mainly about planners (strategy people in general) and marketing people. but i am sure the manifesto applies to way larger groups. have u read it?
I've read most of it, and I was thinking just the same thing, actually :P.
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