28 Apr 2006

Goodbye to you, my trusted friend

this post is going to sound pathetic. but hopefully, u will excuse me. I have always loved Connex. I don't exactly remember how the very strong emotional bonding between me and this brand started, or what caused it. Anyway, it was when i was in the sixth or seventh grade. But what i can say is that i've always been faithful to it, and it never let me down. I had lots of Myx - mobile wear clothes (and i still have some). I was sad when they closed the store. I still have and use my initial Connex Cent subscription. Which means that i still talk for 500 minutes during weekends with 1 cent/ minute. I have the same number, which i love, cause it's a very nice combination of digits, and i due this nice combination to Connex (and it was even nicer before, when it began with 093, instead of 0723).
Now i go to www.connex.ro and they say "Welcome to Vodafone Romania" and i see all that red, which i still am more inclined to associate with Zapp, rather than with Vodafone. And there is something which pisses me even more. I loved that warm shade of green which characterised Connex (ok, so call me crazy). Now that shade of green (or anyhow, a very similar shade) is to be associated with Cosmote. Which makes it all so fuzzy and confusing and annoying. (don't get me wrong, i am aware of vodafone's global brand identity and red and stuff, as well as Cosmote's green and stuff :) ). ah well...
And, in order to finish in an even more pathetic way, i would say that the first thing which came into my mind when i heard about Connex disappearing is Terry Jacks's "Seasons in the sun", which i listened to in the memory of this brand: "Goodbye my friend, it's hard to die,when all the birds are singing in the sky". Which is really appropriate if we take into consideration the new Vodafone commercial .
So, sincerely thinking that i've been fooling around enough, all left to say is "Farewell, Connex!"

2 comments:

cristina said...

well..that was pathetic, but cute. I don't get attached to anything (i din't say anyone) that much, but I do feel your pain since i've worked on this account for a while and it really was a great brand that evolved beautifully. but "mortii cu mortii si vii cu vii" :)

Doru Persinaru said...

In primul rand nu inteleg de ce tu si cristina si bogdana si multi alti bloggeri din romanai scrieti in engleza...ok, poate aveti niste prieteni care nu stiu romana sau poate aveti alte obiective de comunicare..:)

si pentru ca esti atat de atasata de brandul connex, ca si mine de altfel, macar pentru asta ai fi putut sa ai acest post in limba romana...

destul cu asta, insa...

connex a fost si va fi iubit de multi pentru ca a comunicat vise romanesti pentru romani...

pentru ca a spus indrazneste atunci cand romanii aveau nevoie sa indrazneasca...

pentru ca spus tu faci viitorul atunci cand romanii vroiau sa-si faca un viitor...

pentru adminstratori de bloc si creatoarele de goblenuri la care am ras si pe care le-am trimis pe mail la toti prietenii...

sper sa se gaseasca cineva prin agentii sa puna toate astea cap la cap si sa scrie macar un studiu de caz/istorie a brandului connex - "nascut, crescut, iubit si ingropat in romania"

PS. - cine a initiat proiectul planning.ro?