21 Oct 2005
you can't storyboard a smile
The next phrase in Ad Age's interview with Neil French caught my attention: "I’m well-known for being as outrageous as I can to make the point that I want to make. Advertising is hyperbole and I exercise hyperbole as much as I can, but I laugh when I’m doing it. You can’t storyboard a smile, as somebody said." I simply love the last sentence.
Subscribe to:
Post Comments (Atom)
2 comments:
Well, the exact quote is:
"Can you really judge an idea from a storyboard? How do you storyboard a smile?
And it was the great Bill Bernbach who said it.
thanks a lot, i was really curious who said it first :)
Post a Comment