5 Oct 2007

week animated treat

I've just finished an eye-opening meeting with the director for our new campaign, and the guy managed to completely change our optics and add a lot of value both to the ideas, and the executions. Which feels good and relieving, especially since this is happening after last week's horrid experience with some executions gone completely bad.

Sometimes it's really amazing how different your perspectives get when you sit around and discuss the details of a final execution, especially with an outsider. He gives you hints, and then each member of the team starts to make connections and visualize the details of the spot in a particular manner, that depends highly on the cinema references the person has experienced. And obviously, the more you've seen, the more perspectives you have. Which is why Anim'est is a complete thrill - the festival brings a very interesting blend of different animation styles, some of which focus on expressing a certain concept in an intriguing manner, just like some others focus on offering visually striking imagery, while others focus on "paying forward" a feeling, no matter how minimalist the way. After last year's edition, i felt completely resetted and refreshed, and i'm expecting no less from this year's edition. As a slight preview, here's the trailer for René Laloux's famous Fantastic Planet (La Planète Sauvage, 1973). And if you like it, you'd better come to the festival, cause they've got an entire Laloux retrospective among other loads of goodies that will probably confirm, as Laloux said, that "That which suggests is superior to that which shows. Movies today show more and more. It's paranoid dictator cinema. What we need is schizophrenic cinema."

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