Everybody is speaking about music industry problems, and it's need to reinvent itself. Prince attracted a lot of reactions by giving away his new album together with a Sunday tabloid, to the outrage of music retailers. Trent Reznor of Nine Inch Nails further rioted against record companies, accusing them of ripping off customers, and encouraged his listeners to steal the music. Now it's time for Radiohead to launch an interesting experiment together with the release of their new album on October 10th. The band made the album available exclusively from a website, while inviting people interested in the download to pay whatever sum they feel like giving away. In other words, fans are asked to name the price they're willing to pay for the album, and establish their own "fair-priced alternative to illegal downloads". Will everybody want the album for free ? Or will most downloaders pay some amount because of shame ? That remains to be seen, because although the band initially said that this move only means that people who'd have got the illegal download anyway are now free to pursue their wish legally, many of the people i spoke to about this regard the whole idea as a social experiment.