Showing posts with label planning. Show all posts
Showing posts with label planning. Show all posts

16 Oct 2007

so, you think you can market ?

Gavin Heaton, the mastermind behind Servant of Chaos and The Age of Conversation, sets out a new bald challenge for everybody out there who's sure to have breakthrough marcom ideas.

The competition is called "so, you think you can market?" and it invites all "people of ideas" to try out their skills in bringing a male audience on leading fashion blog The Bargain Queen in time for Christmas, only using a limited budget of around $500. And that's not it - the really fun part is the round-robin style of judging the entries: only the entry with the most votes will pass through to the next round, until there are only two entries left, and then a final voting decides the winner. So, it's a sort of battle of big thinking. Check out all details here, and have fun!

10 Oct 2007

delightful time at masterplan

A person who's "interested in what's interesting" is an interesting person, who always makes interesting observations and inspires the ones around. This is my conclusion after spending some time with and listening to Jeffre Jackson. He came back to Romania in order to be part of Masterplan, the big planning event.


I used to evaluate conferences and workshops according to how many notes i felt i should mark down from the speaker's speech; now (with blogs, and the global conversation and all that) i evaluate them differently - namely, according to how many ideas i mark down starting from something the speaker had said. And from this point of view, Jeffre's workshop was more than productive for me. He talked about stuff worth thinking about, and indicated areas which can give us hints for developing more interesting things - video gamers, data base engineers, entertainment critics, Hollywood screenwriters, academics and graphic designers, for example. We discussed about measures of interestingness, and interesting vs. entertaining - common-sense stuff which make perfect sense, and yet we miss or lack them so much sometimes. If you want a glimpse of what he said, go to his blog or watch his short movie :). And if you want to know more about the conference, Andreea has a very nice review here.


27 Sept 2007

apg romania news

Many cool news about APG Romania.
Together with Evensys, we're having a first important event: Masterplan is a marcom planning and strategy 2-days event, which will not only gather the masterminds of local research, strategy and brand management departments, but will also bring Jeffre Jackson, who already impressed at the Napoleons conference, as well as Alain Thys, from the Future Laboratory.


If you're a student, then you have a very good chance to attend the event for free - all you have to do is win this contest, which invites you to have fun while trying to figure out solutions for a small firm that produces pencils.


Besides, there's an open season to APG subscriptions now. So, if you care to receive all kinds of enticing benefits, just contact apg@planning.ro for details (that is, if you haven't already received a mail from us with all the details).

15 Jan 2007

judgement and planning in chess

"Planning" is a very common word, and it's used in basically all fields. Which is why one of the things i find extremely interesting is to look at other fields and try to figure out certain particularities of their form of planning, which might help me understand my role better, and make more out of it.

I am currently reading an absolutely fascinating book called "Judgement and planning in chess", written by dr. Max Euwe. The book is a wonderful introduction in the complexity of the phenomenon called chess, cause chess is obviously much more than a simple strategy game. With a number of legal positions estimated somewhere between 1043 and 1050, and with a game-tree complexity of approximately 10123, chess offers an enourmous amount of possibilities to seriously challenge one's mind. And the more you practise, the more absorbed you get.
The following extract is the introduction of the book, which i particularly liked for its description of "planning" in chees: "Often when a player has a fair understading of the principles of chess and can make quite pretty combinations, two or three moves deep and occasionally, in simple positions, even four, he suddenly notices, as he meets stronger players, that his development seems to have come at a standstill. He loses games without being able to asses the cause. He works out a series of moves as far ahead as he possibly can and then notices that his opponent has planned it and though it in an entirely diferent direction; in short, he loses the grip on the game which he had possessed at a previous stage. He learns opening variations by heart without accurately knowing why just these moves are played, with the result that he finds himself in totally unfamilia positions - positions which may well be favourable though he has neither any idea why they are so nor knowledge as to how to turn them to his advantage.
A new element enters the chess battle at this stage - namely "positional understanding". It does not grow of itself but must be developed by the process of drawing conclusions in practical play.It represents the increasing ability to form a judgement on any position whatever without going into details of exact calculation.
Just like the doctor, who first has to gain a clear picture of the diseased condition in order afterwards to plan the process of the cure - diagnosis, treatment - the chess player must malke a plan on the basis of such characteritics as he has found in the examination of a given position. Steinitz' axiom that the plan to me made must be in keeping with the characteristics of the position appears self-evident to us, for it is the logical outcome of our present method of taking effective action, though sixty years ago Steinitz' stipulation created a very revolution in chess thought.
Judging and planning. Coming back to our remarks on opening variations, we find that the theoretical work judges for us, generally by means of such symbols as + - =, etc. But this judgement in itself is not enough: we have to know not only which of the two players stands better, but also why. And with this the first step is taken, on the basis of Steinitz' axiom, towards the making of a plan. The forming of a judgement, and the making of a plan, are the topics to be dealt with in this book. They form for the beginner, the bridge, that takes him across to those higher regions where not impulse but reason determines the choice of a move without, however, minimising the significance of what we call "intuition"."