Some time ago, i had a post in which i was saying that i think i might actually go to the theatre soon and discover that during the break, the actors in the play interpret some commercials. Well, apparently it wasn't just a crazy thought. The New York Times announces that Visit London, a tourist organization, has created what they claim to be the world's first live theatrical commercial.
"There have already been performances of the live commercial on stages in Dublin and Hamburg, said Ken Kelling, Visit London's communications director, and there is to be another on Friday in Pittsburgh. "They're a captive audience," Mr. Kelling said. "They can't switch channels or change over or walk out once the thing is started." He said that he did not think this would open the door to live ads for detergents and soft drinks, and that Visit London had no plans to continue the ads after this Friday in Pittsburgh."
Thanks, Alex, for the article. And also noticed by Adrants.