29 Jul 2008

seriously, now

some time ago, i read A. Plesu's "Tescani Diary". the reading was enjoyable and thought-provoking, and there were several ideas i particularly embraced. one of them said that "the act of thinking should start by taking a platitude seriously. starting from a platitude is equivalent to starting without a personal idea. the people who have ideas too fast, who have ideas even from the beginning, almost always end up not trully thinking. the key to optimal speculative start-up: not having ideas, but rather obtaining them."

i love the idea of taking a platitude seriously. i work in an environment that cannot work with presumably "general ideas": we fear not being particular enough, so we'd rather invent or fabricate something (a benefit, most of the time), than taking "general ideas" seriously and communicating them differently to people, embracing a new perspective and shading a whole new light on them. and that's a pity: in my opinion, most "general ideas" are general because everybody takes them for granted and nobody actually takes the trouble to go deeper into finding out what these ideas actually mean, what they actually translate into. although showing a brand new meaning of a "general idea" is very impactful and intriguing, because it makes people think: "hey, i never looked at it this way".
pic from here.

1 comment:

alina b said...

I read your blog from time to time (because you don't post very often). I'm surprised noone has commented on this one during these months, especially with the "fast strategy" fuss on planners blogs (a couple of months ago). I totally agree but it's add that non-thinking is also when people compromise the other way around. It often happens that we come up with a fast & general consumer observation but because it's "too general", chose to dramatize it in a highly narrowed context, so that it becomes specific enough.
This way, we're talking of a general truth that only applies to a minimal amount of people. Instead, tight deadlines would be better met if the startpoint was a carefully considered insight. To me, dramatising a general truth in a new perspective (something that creatives have to deal with) it's a bit too risky because of lack of time.
On the other hand, using an insight properly, taking it to a more universal level of understanding is a planner's job, (also faster) & it could smell more like "a winner". Anyway :)