And, most important, this book reminded me about why i started a blog in the first place: to have a place where i can store all sorts of quotations and bits of funny or intriguing news and stuff, in a safer manner than on my computer whose hard disk used to selfdestruct too frequently (and the motto was supposed to be Emerson's "I hate quotations. Tell me what you know."). Of course, this initial intention was dilluted by the need to mumble my own stupidites. On the other hand, i started a brand new column on the right side of the page, which will add each new book that i read.
the following words particularly drew my attention (and i've already used some of them in presentations these days):
- "the unknown is not to be feared, it is to be examined, understood and accepted."
- "you can observe a lot, just by watching" - by the way, i tend to think that just like listening, watching is something "modern" people do less and less nowadays. and i don't mean watching as in gazing into the void, mind somewhere else, or watching tv as in zapping, i mean that sort of watching carefully, paying attention to details and trying to make something out of them. in fact, people nowadays seem don't even seem to "watch where they're going", damn it.
- "in advertising, the last person you need to be is yourself. in fact, being a schizophrenic is a definite advantage."
- "what is our greatest imperfection ? i think it is this. we are attracted to the very things that harm us the most."
- "God grant me the serenity to accept the things i cannot change, courage to change the things i can, and wisdom to know the difference." - i knew this one, but it's still nice to remember it once in a while.
- "to say any episode of Star Trek was the best is to take away from the others."
- "my mind tends to wander, but being a small mind, it never wanders very far."
- "a person who understands a rule knows when to break it."
- "when everyone is responsible, ultimately no one is responsible."
- "great people talk about ideas. average people talk about things. small people talk about people."
- "a gift that is useful in any age: it allows him to use technology without being subservient to it."
- "when i look at digital clocks and push-button phones, i remember when the world was rounder. " - this inspired me the exact type of observations that i love in people.
- "possessions are not the way to judge if a life is full. people don't need to fill their lives with things. What the humans on the Enterprise have are full lives, interesting lives."
- "although i may not get to go where no man has gone before, i'll happily settle for going someplace where i've never gone before. and living a fuller and more interesting life."
- "when faced with a no-win scenario, try something new. Reprogram the situation. Find a way out. Don't stop trying. And maybe, with original thinking, you too can win the no-win scenario."
- "the more complex the mind, the greater the need for the simplicity of play."
- "never, ever, ever wear a red shirt - not under any circumstances. Don't do it."
- "i read once that a hunter shot a cow because he mistook it for a squirrel. This is our species i'm talking about." - i think i'm going to use this as a motto for the target description section in each creative brief. and write it down and hang it somewhere around my desk.
- "i'm beginning to believe i could cure a rainy day." - isn't this image simply brilliant?
"These are the voyages of the Starship Enterprise. Her five year mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.
Suppose you are the dumbest person on the ship. How long do you think the mission will last? Five years? Very good. And suppose you encountered a strange new world? What should you do? Explore it, perhaps. There is even an emotion telling you how you should go about exploring it. Boldly.
Now try a simple test. Ask a number of colleagues at your place of work, 'What is the single most important thing our company is trying to accomplish?' I've done this myself. Chances are you will receive many different answers...Now ask yourself, if your company encounters a strange new opportunity? Without a basic philosophy even a business's smartest employees have to improvise when they meet a new or challenging situation. We could do worse than rewriting the Star Trek mission statement for whatever venture we are on. A simple statement. One that spells out who we are, what we are doing, and how we would like to go about doing it. Maybe even deal with the question of why we are doing it. Make the language exact, the goal specific, and even your worst employee will make you proud."