Another thing that impressed me were the recollections from the beginning of her career, when she used to go together with her theater group on tour a lot, in order to play on the stages of village cultural chambers. So they were supposed to act in famous plays in front of peasants who were eating seeds and commenting all the time. Which she thought to be a very good experience. Because keeping such an audience engaged meant developing very powerful performances, and improving her communication skills a lot. She did not take it as an ordeal (although it sometimes was), but as a challenge, because those people were not stupid, but simply uneducated.
Oh, and she has this theory that each audience receives the show it deserves, because the artists on stage unconsciously react to the vibes they receive from the audience. Which means that people in the audience are always an important part of the show, even if the show is not necessarily interactive. This only comes as a further argument to support my earlier point about live performances and their audience, and what brands should learn from it.