Do the Green Thing is a very nice initiative, because it encourages us to focus on the small things that can collectively make a difference. There's been so much buzz lately about the huge problems humanity is facing nowadays, that it's easy to feel overwhelmed and to think that there's not much you can actually do. But i think that's totally wrong, cause every small contribution is very important once the pieces are put together.
Green Thing comes as a community that makes it easy and enjoyable to be a bit greener. Every month, a new Green Thing challenge is issued. And basically what you have to do is actually do it (or, even better, have fun while doing it). October's Green Thing is Walk Once - and the way in which they invite us to walk more is a short animated story that illustrated how much obervational potential there is in walking. Enjoy!
I'm very enthusiastic about this type of "challenging" communities, because they are so engaging. You just want to enter the game and contribute to its rules, and generally do stuff, share and make a difference. Not like the regular "let's develop a social networking site, cause they're fashionable among teens nowadays, but without asking them to do anything in particular, cause they're so lazy" that most times ends up as a deserted site, which doesn't have anything particular to attract the teens, and provides even less to encourage them to visit again.
